Senior Event & Trade Show Specialist with over 20 years of experience creating impactful events and running trade show programs through detailed planning and creative ideas.

Experienced in managing and executing a wide range of events—from customer-facing trade shows to internal corporate functions—while creating realistic budgets, coordinating marketing collateral, promotional items, and working cross-functionally with all teams involved.

Adept at launching new products, supporting sales and executive teams, conducting market research, and working hands on with all vendors to execute amazing events.

EDUCATION - Bachelor of Arts
California State University - Chico
Major: Communications – Graphic Arts
Class of 2002

CORE SKILLS          
- Large Scale Corporate Event and Trade Show Management
- On-Site and Hands-on Event Execution
- Corporate Communications
- Venue & Travel Coordination
- Vendor Negotiation Skills
- Promotional Procurement & Marketing Collateral

SOFTWARE 
- Microsoft Office Suite
- Google Suite
- Adobe Photoshop
- Cvent Platform 

EXPERIENCE 

Fluidra North America – Carlsbad, CA
Sr. Event & Trade Show Specialist: July 2022 – Present

• Led the end-to-end development of two custom large-scale trade show booths, each with a projected 5-year lifecycle and a $1M budget, including design, logistics, build, and execution.
• Manage and execute Fluidra’s comprehensive trade show program, North American Sales Meeting, Executive Events, Supplier Conferences, and the prestigious Circle of Champions Ceremony/Trip. Solely oversee all planning, budgeting, logistics, and execution.
• Manage the procurement and coordination of all staff apparel and marketing collateral for each event, ensuring brand consistency, timely delivery, and alignment with event objectives
• Mentored and trained all Marketing Specialists to support the full event portfolio, fostering team growth and continuity

Trade Show & Event Specialist: September 2015 – July 2022

• Managed the full coordination and execution of Fluidra NA’s trade show program, including booth design, vendor oversight, onsite logistics, staffing communications, and lead capture.
• Served as event manager for major corporate functions such as the National Sales Meeting and Suppliers Conference, leading site selection, contract negotiations, budgeting, and onsite execution.
• Directed the annual Circle of Champions international incentive trip, handling all logistics with global properties, including accommodations, travel, activities, and executive-level service coordination.
  

Glanbia Nutritionals – Carlsbad, CA
Marketing & Event Coordinator: May 2008 – August 2015

• Lead coordinator of corporate trade shows and customer events for the North America division, managing all aspects including project timelines, budgeting, layout design, staff coordination, and sponsor recruitment.
• Negotiate with vendors and collaborate cross-functionally with marketing, sales, and product teams to successfully launch new programs and campaigns.
• Oversee procurement and logistics for all promotional merchandise and marketing collateral, ensuring timely delivery and brand consistency.
• Serve as a key user and trainer for the CRM sales platform, providing ongoing support to sales, marketing, procurement, and R&D teams.
• Develop global sales presentations for the executive team on a monthly and quarterly basis to support strategic decision-making.
• Conduct market research and competitive analysis to support new product launches and identify industry trends.
  

Seltzer Companies – Carlsbad, CA
Marketing Assistant: 2006 – 2008

• Develop and design sales presentations for the entire North America sales team, ensuring alignment with brand messaging and strategic goals.
• Support brand launches and corporate communications initiatives through targeted messaging and coordinated rollout plans.
• Conduct market research and analysis to guide positioning and identify growth opportunities.
• Prepare detailed sales reports and performance dashboards for the executive team to support data-driven decision-making.

Z57 – Carlsbad, CA
Marketing and Sales Representative: 2005 -2006

• Sales and marketing of website hosting and design for real estate agents nationwide.